Whether you’re a brand, a business or an individual, you want to be established and known online. More than that, you want that presence to convert into sales, likes, follows and profit. But that’s the journey that can feel very difficult to tread, what with the cacophony of noise created by other businesses and individuals online. What can you do to have your voice rise above the pandemonium? This guide has some of the answers, helping you to strategize your approach and prioritize certain ideas over others.
Your little home on the web is your website. There are millions of different URLs online, which means that you’re a small house in a very big city. But still, this is your home and there are ways to dress it up that’ll attract people to it. For example, you could:
- Invest in excellent web design in order to impress those who arrive on your landing page
- Make your click-through rate better with call-to-action buttons and slick, seamless UX
- Use plug-ins to make the life of users easier – for example, with online payment plug-ins
- Boost your SEO by enhancing the keywords and links that get your site seen online
With regards to that latter point, there are fantastic firms out there to help you optimize your website and your search engine visibility. Among them is www.clickintelligence.co.uk, which can help with all the technical facets of establishing your presence online.
There’s no reason why all businesses and individuals shouldn’t be marketing online. Whether you’re a small-town firm or you’re an aspiring world leader in a niche technology, getting seen is the first step towards getting trade and customers and turning a profit. There are plenty of marketing methods, including:
- Social media marketing, which helps you communicate directly and casually with consumers
- Targeted advertising, which gets your adverts placed in front of the consumers who mean the most to you
- Email marketing, which is most often used to generate repeat custom
- Programmatic marketing, which is a technical way to target adverts across the web to relevant users
It’s worth Googling all of these methods to see which might best suit you and your firm or persona.
Another way to expand your reach and presence online is to hitch on to the audiences of others – sometimes in casual partnerships that do not involve payments, and sometimes in more contractual agreements whereby money is exchanged. A good example of the latter is partnering with an Instagram influencer in order to share in their large audience, for a cost.
But there are other forms of partnership that could prove even more lucrative. For instance, if you’re able to partner with an online retailer who agrees to stock your products and list you on their website, that’ll help you enjoy their web traffic and make sales. These might be your best option to quickly enhance your presence on websites other than your own.
Make sure you’re following the above tips, and researching the options shared in this article, to build a larger presence online.