Why Does the Online Gaming Sector Represent an Important Fundraising Opportunity?

Why Does the Online Gaming Sector Represent an Important Fundraising Opportunity?

Current research estimates that there are more than 40 million part-time gamers throughout the United Kingdom. In other words, the entire sector is larger than both the music and video industries put together. This is obviously good news in terms of developers and reputable websites. Not only has the technology advanced at what can only be called a breakneck pace, but well-known portals are now offering much more personalised experiences. This is why charities are beginning to examine some of the ways in which they may be able to raise money within such a burgeoning sector. Why is this an excellent strategy and what current possibilities exist?

Twitch Setting a Prime Example

Although the social media platform Twitch was initially founded as far back as 2011, it has only begun enjoying global prominence in recent times. One unique aspect of this platform is that users can use cloud-based software to generate their own video feeds. These feeds are then sent out to followers. Keep in mind that the most well-known Twitch streamers are followed by millions of fans.

Many streamers have leveraged this level of exposure in order to benefit a certain charitable cause. For instance, they will ask their fans to donate relatively small amounts towards a specific fund. Although this might not initially sound like very much, those who boast millions of followers can generate a massive amount of money within a short period of time.

A final benefit of Twitch and similar platforms is the fact that they are not normally limited by geographic borders. The same cannot be said for the majority of charitable organisations. Thus, it is now possible to tap into a truly global audience. The main question involves how these observations have begun to relate to the casino UK sector.

What About Smaller and More Independent Websites?

Many online casinos (particularly those with a limited number of customers) are always struggling to increase their virtual exposure. One excellent way in which this can be achieved is to allocate a portion of their revenue towards a charitable cause. Not only is this an excellent way to build brand awareness over time, but it will enable the site in question to be mentioned within other authoritative news feeds.

Furthermore, it is important to mention that plenty of gaming sites have catered to specific demographics by creating more user-friendly games and platforms which can be more accesible. The proceeds from these ventures can then be funnelled directly back into a charitable entity. Of course, there are also many tax-related benefits associated with charitable donations. Some organisations will use these tax breaks in order to channel money back into their marketingand development programmes.

As the net worth of the online gaming sector continues to increase, we should fully expect that charitable causes will continue to enjoy prominence. Not only is this great news for those with physical problems, but it is simply the right thing to do.

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