How a Multi-Skilled Reporter Became a Passionate Entrepreneur: The Journey of Pranshu Sikka

Pranshu Sikka

Pranshu Sikka forever had the urge to keep trying out different things. Coupled with his belief in the ability to learn anything which you truly put your heart to, his journey has seen a lot of successful attempts at wide-ranging skills.

An alumnus of Hindu College and Symbiosis Institute of Mass Communication, Sikka became a renowned journalist at leading Indian media houses, and then one of the most sought-after PR professionals in the country. After tasting success in all these undertakings, he wanted to take on another challenge – that of being an entrepreneur. He knew that all he needed to do was keep learning, and it is this ability that held him in good stead.

His first entrepreneurial success came with The Pivotals, India’s first and only multi stakeholder engagement firm. Pranshu’s multi-skilled persona, and his passion for revolutionizing the communications landscape, came handy as he helped foster innumerable brands to grow into successful ventures. His astute understanding of the way communication works, and his wide network across the industry has put him in the league of the most sought after communications professionals of our times.

As an avid foodie, he is also the founder of food delivery chain ‘Be Bhukkad’. The brand has many innovative Indian culinary delights and thousands of satisfied customers to its credit.
Amidst all of this, Pranshu Sikka has also been always aware of his privilege and responsibilities towards the society. “The job of an entrepreneur doesn’t stop at merely generating employment. It is crucial to imbibe empathy in the way we function as individuals and organizations. That is the only way to have a meaningful impact on issues that are most pertinent to those who are not as fortunate as us,” he says.
Which is why, he has been associated with many contemporary issues of relevance, and ardently supports causes related to women and child empowerment. In fact, in the aftermath of the abrogation of Article 370, he focused on finding ways to aid economic growth in Jammu and Kashmir and Ladakh regions. Hence, he co-founded Kashmironomics, a think tank to help chart an economic roadmap for the development of the newly formed Union Territories, and uplift the region’s populace.

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