From McDonald’s “Keeping Families Together” to AMEX’s “Don’t Live Without It” to Versace’s “Versace Meets Game Of Thrones”, some marketing campaigns stick with us for a long time.
But have you wondered why does this happen? Well, that’s because, when done right, marketing campaigns make brands immortal, memorable, and unforgettable. They target the pleasure points of customers and promote an effort that encourages them to make a purchase. Furthermore, they make people associate, connect with a particular brand/s.
Marketing campaigns can do the same for all businesses. But only when it’s curated keeping in mind the target audience. If you use Nike’s famous slogan “Just Do It” to your campaign, it probably won’t work.
Some brands think, having a poor web design in Frederick, MD, and randomly placing ads on social will gain them, new customers. But that’s not the case. Bad or average marketing efforts are like a flat tyre, you can’t go anywhere until you fix it.
An excellent marketing campaign requires careful planning and execution. That said, enlisted below are 5 tips that helped me, and will help you, create a profitable campaign.
Identify Your Goal
Let’s start easy. Before anything else, identify and understand your objectives and purpose. Why do you want to run this campaign? What do you expect to achieve from this?
Determining goals for your campaign might be tough, but it will help you plan and measure success. The more calculable your goal, the better.
If you face trouble defining your goal/s, take a look at some examples below:
- Product promotion
- Brand awareness
- Revenue generation
- Boost sales
- Improve traffic
- Acquire customer following
This is not a complete list, but it can help you get started on the right foot.
Set A Budget
No one wants to create an amazing marketing plan, work the costs, only to realize that they don’t have the budget for it.
That said, estimating a budget for your campaign is very essential, as it helps you choose the strategies you can afford.
Don’t simply rely on free advertising methods and promotions. I am not saying they don’t work. Even I started with organic ways and later moved to paid campaigns.
So, stay prepared and declare your budget because the most enticing way to reach customers may not be inexpensive.
Identify Who You Are Targetting
This step is pretty simple but forms a common challenge for various marketers across the globe. They face difficulty identify their prospects and understanding their requirements.
How well you cater to the requirement of your audience will determine the success of your campaign; it can make or break your plan.
Here’s how you can truly understand your customers:
- Age, gender, location, annual income, educational qualification
- Pain Points
- Social Media Engagement
Curate Content & Choose Your Marketing Channels
Create useful content that adds value to your customers’ life. The content of your campaign should contain CTA, and be designed to convey the brand’s message. Your CTA should be well-inserted in your content.
There are various ways in which you can market your content. Whichever form you choose, make sure you keep in mind the channels that you will be using to promote it.
Pick your promotional channels based on your budget and target audience. If you are targetting millennials, your campaign will be most successful on Instagram. For babyboomers, direct email and f-2-f marketing will have a greater impact.
A successful marketing campaign includes marketing on multiple channels in multiple ways. If you face problems with content creation, get in touch with a Maryland SEO company.
Monitor And Analyze The Result
Now that your campaign is live, it’s time to track the results.
To analyze whether the campaign was successful, question yourself, “Did you get what you wanted?”
Which marketing channel got you the maximum leads?
Was this campaign profitable??
Did you learn something new about your customers?
Which aspect of the campaign failed?
Once you answer these questions, you will be able to draw a result. Furthermore, by using these insights, you will be able to plan a much more effective campaign.