HOUSTON – BUSINESS – For many businesses around the world, signs are an effective yet affordable means of advertising the businesses existence. This is because signs are visible 24/7/365 making them a worthy investment and a powerful brand exposure strategy.
Market research has shown that approximately 50% of first-time customers learn about the enterprise because of its signage. A comprehensive study carried out by the University of Cincinnati also showed that a significant change in business signage could result in an increase in sales, transactions, and profits.
The process of buying a business sign, however, can be challenging. Which sign is the best for your brick and mortar business? How do you choose the right sign company?
Here are 5 steps to buying a sign for your business.
- What Type of Sign Do You Need?
Before buying a sign, you will need to determine what type of sign you need. A business sign should reflect your business culture. Secondly, there should also be a clear link between the sign and your business. You can choose between an outdoor and an indoor sign. The outdoor sign can be your salesperson for new customers while the indoor sign can be used at the reception area to direct visitors to the various offices.
- Create a List Of Signage Services In Your Area
Once you are sure of what you need, the next step will be to identify sign companies in your area from which you will buy your sign. Create a list of signage companies that have the features you need. Check if they have an online presence. Research each and every company and find out if they are legitimate.
How many years have they been in business? Do they have professional associations? Do they complete the work as promised? Read customer reviews. Are their current and previous customers happy with the work done? Visit several shops and observe how they operate. Talk to some of their staff members and ask them to explain a few techniques and processes.
Creating a list will help you save money by choosing the right sign company from the beginning.
- Determine Your Signage Budget
A good business sign will come at a sizable expense. When buying a sign, determine how much money is available at that time to make the investment. Keep in mind that some signage payments are flexible and can be spread over a couple of years as long as the sign is operational.
- Is The Offer Inclusive Of Installation?
Not all signage companies offer installation services. Once you get your quote, check if the price is inclusive of the installation. You should also find out which levels of service the sign company provides to protect your investment. A good sign company should ensure that your sign is kept clean, well maintained and safe all year round.
- Choose a Company
From your list, choose the best company that specializes in the specific sign you need to buy for your business. A company with rich local market knowledge will provide you with a better sign compared to a seller from another part of the country. If you are in the greater Houston area or the nearby cities, Humble Signs Company is the most recommended for customized and attractive signs for business.