LONDON – TECH – No need to say why you should keep updating your website’s content regularly: there’s no better way to make people interested in your blog. But the thing is that not everyone knows how to do it properly. Here are some useful tricks that can come in handy if you want to learn how to make your blog as informative as possible.
Get inspiration from your favourite blogs
Let’s make things clear: we don’t support plagiarism or any other form of information copying. But there’s nothing wrong with getting inspiration and new ideas in your favourite resources on the web. So if you come across an idea you could use, take it. Just interpret it in your own way and present it in a more concise manner. This will help to keep your website filled with unique content.
Use images and videos
If you want to avoid bulky texts in your blog, focus on videos and images. But try to avoid stock images: they’re unlikely to help you impress visitors, and they won’t promote your brand.
Work with social networks
If you’re an active social media user, you can add updates from them directly to your website through a special app. If you decide that you don’t need this app anymore, you can delete it in a matter of seconds.
Add customer reviews
If you have a lot of satisfied customers, don’t hesitate to ask them to leave some feedback on your site. Apart from having content created by someone else in your blog, you can positively affect your reputation.
Write thematic reviews
Regardless of whether you’re in fashion or food industry, photography, or work with products for kids, try to collect as much news as possible on your subject to create your own professional review or digest. Add a description of each subject or topic and your own impressions.
Pay attention to headlines
The title of the websitepan> plays a significant role in its promotion. It must be original, clearly describing its contents, and informative. There are several types of them: main title, h1, h2, h3, h4, h5, and h6. The main title should be capacious and directly describe the content of the page.
The h1 tag also describes the content of the page. You should avoid overloading the header with keywords; otherwise, users may lose confidence in your website, and search engines may mark them as spam.
Tags h2-h6 are subheadings structuring the text and breaking it into blocks. They perform the role of a certain skeleton of the article and allow the reader to evaluate the material.
Content requirements for the blog
The level of the site’s effectiveness is determined by its content, but how to create content that will attract users and help bring the site to the top of the ranks? There are certain requirements that will help you promote your website and make it more popular.
1) The uniqueness of the texts
We already said that, but the text content must be unique. There are several free online services where you can check the site for uniqueness. It must be remembered that uniqueness itself doesn’t guarantee quality.
There are a lot of ‘empty’ articles out there that don’t offer any useful information. Stay away from such materials – they won’t benefit the readers, as well as your blog. Content (and it’s not just about the text) must necessarily be useful, informative, and professional.
A low level of literacy is another problem for many websites. Long, difficult to understand texts full of stylistic and spelling mistakes harm the credibility of the resource.
4) The structure of the content
A massive text block not divided into chapters is hard to read. The same is true for randomly placed audio and video content. A sophisticated layout is very important – it helps to focus the reader’s attention on the major parts of the website, highlights the most important part of it, which increases customer loyalty.
5) Compliance with the requirements of search engines
Search engines have moved away from determining the relevance of content by simply counting the number of keywords on a page. Instead, they analyze the content blocks (paragraphs, sections, articles, and chapters) by computing the semantic links between words. The material that covers the topic gets an advantage. Such content reaches high positions in search results.