TORONTO – If you shared a pizza at Boston Pizza on Valentine’s Day, you helped charity too.
Boston Pizza guests opened their hearts and their wallets to raise $518,747 for charity this past Valentine’s Day, exceeding the goal of $485,000.
The restaurant’s annual heart-shaped pizza fundraiser took place on Saturday, February 14 at more than 360 locations across Canada in support of Boston Pizza Foundation (BPF) Future Prospects.
BPF Future Prospects raises funds and awareness for a variety of local, regional and national organizations that are committed to providing children with positive role modeling and mentoring programs. This year marked the 23rd anniversary of the annual Valentine’s Day program, which has raised more than $6 million since it began in 1993.
“We’re so grateful to the thousands of Canadians who support our mission to help youth access positive role models and mentors,” said Cheryl Treliving, Executive Director of Boston Pizza Foundation Future Prospects. “This is our most successful Valentine’s Day campaign to date and the funds raised will directly impact the lives of hundreds of kids across Canada.”
One dollar from the sale of every heart-shaped pizza sold at Boston Pizza on February 14 was donated to Boston Pizza Foundation Future Prospects.
From January 12 to February 14, guests were also invited to purchase a Boston Pizza Peel & Win Heart for a minimum donation of $2. Each Peel & Win Heart revealed a prize such as a free Panookie, a free Starter or $2 off a dessert.
Proceeds from the Valentine’s Day campaign supports: Big Brothers Big Sisters, which provides mentorship and guidance to nearly one million Canadian children at risk; Live Different, which delivers motivational school assemblies, workshops and leadership training programs through Canada’s public, Catholic, and independent middle and secondary schools; Kids Help Phone, which helps ensure young people have ongoing access to its essential, professional and innovative counselling and support services; the JDRF Ambassador and Leadership program which provides youth and teens with type 1 diabetes opportunities for leadership, mentoring, and presentation training; and, the Rick Hansen Foundation which creates more opportunities for those with disabilities by actively removing barriers and by inspiring the next generation to understand the importance of accessibility and inclusion.