Gold and diamonds shine with the status only wealth and achievement can bring. Personal style and jewelry reflect where we are in our lives and how far we’ve made it. Iced-out jewelry, pieces known for their bright, eye-catching designs encrusted with diamonds, are most popular among hip-hop artists and sports stars for obvious reasons. They reflect the hard work it took to make it. Franky Diamond, partner at White Carat, Co. serves hip-hop stars and sports stars alike outfitting them in the fame they earned.
The history of the gold chain in hip-hop culture runs deep. Everyone involved in hip-hop has one. “There is no fake it, till you make it in hip-hop,” explains Franky. “In hip-hop, you either make it, or you don’t, and your jewelry style is all about status.” Hip-hop artists and stars wear their gold chains proudly as a sign of how far they’ve made it, and when you are talking about working your way from the ground up, they don’t take their representation lightly.
Sports-stars are a part of a game that is similar to that ethos. “The gold chain represents more than status; it represents an attitude. An attitude that says this power and status is earned not bought” says Franky. It’s essential to recognize that in either circle, the dedication it takes to excel is part of a hard-fought battle against one’s limits. It’s about grit and motivation and telling the world I stand out without even saying a word.
As an expert jeweler, Franky is highly sought out by sports and hip-hop stars. “While gold chains and diamonds are popular, it’s about exclusivity, and these stars will go to the jewelers who can give that to them. You’re not just blinging them out. You’re crowning their achievements,” explains Franky. “These guys are kings in their own right.”
Franky maintains that diamonds aren’t just jewelry. It’s a lifestyle and should be treated as such. His company, White Carat Co., is well-known for being frequented by some of the most big as well as up and coming names in the business. Famous for revolutionizing the diamond setting, Franky Diamond’s exclusive service caters to those who own their attitude as a badge of honor.