Push notification has become the latest buzzword and undoubtedly is one of the greatest marketing channels today. It attracts innumerable eyeballs and leads to a significant increase in your ROI. While ease of access and management are its key highlights, it does not fail to boast of its personalization feature which comes along. But, does it suffice to just be aware of its advantages? Well, we suggest you to be equipped with its pitfalls as well if you’re planning to invest in a push notification marketing campaign for your eLearning business. So, have a look at the other side of the coin by reading further and acquaint yourself with the cons of push notifications for your eLearning business.
Pros of push notifications for eLearning
Some of the various reasons as to why you should opt for implementing a push notification strategy in your business are as follows.
- No need for browser activity: Push notifications are sent either via a web browser on a computer or laptop or on a handheld device like mobile and these do not need browser activity in case of computers or laptops to be displayed on the learner’s screen. These messages appear instantly on the screen whenever users are connected to the internet.
- Higher rate of conversion: At a time where businesses are leveraging their maximum resources to sell more by targeting more customers, push notifications to prove to be the way to go. With push notifications, marketers enjoy conversion rates which are 50 times higher as compared to email marketing.
- No complex CTA forms involved: Unlike email marketing, for subscribing to notifications, all you need to do is select ‘allow’ as the popup appears hence subscribing to them is a lot easier. This is mainly the reason why push notifications enjoy a huge amount of quality web traffic when compared to email subscriptions.
- Customizable, friendly reminders: Push notifications stand out because of their ability to personalize and customize messages based on the requirement of its users. For instance, if a notification needs to be targeted to an audience that is interested in buying an LMS, you can easily personalise the message copy, image, and link. Moreover, push notifications serve as a friendly content reminder as you can use them for announcing any latest offers or updates to your eLearning courses.
Cons for push notifications for eLearning
Shedding light on the other end of the surface is also essential so we have listed certain cons associated with push notifications for elearning.
- Might spam users: While you may implement your push notifications strategy with the purest of intentions yet these might come off as spammy to your subscribers due to their nature of it. At some times, subscribers might not like the image of it while at the other, they might not relate enough with the content. So, it can be difficult to choose elements that don’t let this happen.
- Occur just like popup ads: As push notifications appear instantly just when the user is connected to the internet they function similarly to popup ads which come off as spammy and are blatantly ignored by the subscribers. Hence, your push message might at times be ignored by the subscribers so it is suggested to take action well in time.
- Individual users cannot be identified: While every other marketing channel provides the ability to identify users distinctively based on the forms they had filled or via their online identity like Instagram username, email address, Facebook profile, etc. things are different in the case of push notifications. All that marketers get access to is the IP address of users and hence can send notifications to them.
Just like there are numerous benefits of browser notifications for elearning companies, they have certain downsides too and it is common for all marketing channels. However, these work well and are a great fit for your marketing requirements and it is pretty evident from the increasing number of marketers opting for this latest tool each day. Before implementing, just make sure you look at both sides of the coin before investing.