A few search marketers use unfair methods or Black-Hat methods to get to the top of the search engine rankings. However, Black hat Techniques are sure to make you act in haste and repent in leisure.
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In this article, I will be highlighting a few techniques to Optimize your website ethically without using Unfair or Black Hat Optimization Techniques to get good rankings in the organic search engines.
So what exactly is Black Hat SEO?
Black Hat SEO refers to all those optimization activities that violate the primary search engine guidelines. Black hat methods are adapted to manipulate the Search Engine Result Pages and get to the top of the search engines as soon as possible and with minimal efforts.
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In case Black Hat gets an outcome, then what’s the hazard?
It is a fact that few black hat strategies will get you desired outcomes. The only problem with adapting black hat methods is that the results are temporary and causes significant damage to the web site. You must know that the New website Boost which all the new site gets in the search engine result pages. If black hat methods are applied to such new sites, they may come up pretty well in the search engines and may out pass significant players. However, that’s only temporary, that site will soon start falling in the Search Engine Result Pages and gradually vanish from the search engines.
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Once search engines figure out that a site has adapted black hat methods to manipulate the rankings, they will not only penalize the site but might also ban them from the search engines result in pages, which means that you will no longer be seen in the search engines even if you search with your domain name.
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What are black hat methods?
Below is the list of several commonly used black hat strategies:
Keyword stuffing – This is one of the most widely used black hat methods practised by black hat SEOs to get faster results. Keyword stuffing refers to the redundancy of targeted keywords in the page title, description, body, images, etc. This is a severe violation of search engine rules and may result in penalization of your site from the index.
Cloaking – Cloaking refers to pointing one page to the search engine spiders and another version of the same page to the web site visitors. This is done to get the spiders to the optimized page while the visitors get to see a different page. Cloaking is also a black hat method that will surely ban your website from the search engines. This is the only reason why major car manufacturer BMW got their German site prohibited from Google recently.
Hidden Text – Hidden text is a way of plugging in the additional text to increase the keyword density of a page. Texts are hidden by using a font colour that matches the one used in the page background. Hidden texts are hard to be seen by humans, but it’s a mere child’s play for search engines to find them out.
Using Redirection – Many webmasters optimize a page for the search engines and then redirect those pages to some other destination using a META REFRESH tag which redirects a visitor to a new target after a fixed period. This is considered as spam by the search engines and may lead to severe penalties or even permanent ban.
Another way of redirection which, if kept for a long time might raise some red flags in the search engines is the 302 temporary redirect. This is a redirection which is made at the server level of web sites, and such redirection is meant to redirect visitors to a new page temporarily. However, if such a redirection lasts more for than six months, it raises some red flags in the search engines, and thus the site gets penalized or banned by the search engines.
Take care not to use any of the above methods to optimize a website. Using any of the above means to optimize your website may result in your website being banned in Google and many other Search Engines. Use appropriate methods of optimizing your site by following proven Search Engine guidelines Remember you are making a site for a human, not a robot. Moreover, you can get lots of SEO tactics, and Black Hat tips by searching on the google-like TrumpLearning in SEO’ you will get lots of online courses available who can help you here.