The 90s and early 2000s paved the way for preservatives in food, beverage and cosmetic enhancements in wellness products but then from the late 2000s onwards, we have seen an astronomical surge in anything ‘natural, raw and without preservatives’ when it comes to food, nutrition, and well-being. Organic, natural, ayurvedic, herbal are the trending words these days. Even if you are a natural brand but are not being fair to animals or fail to be environmentally conscious, then chances are that you won’t be ‘friend-zoned’ by your consumers. Let’s look at one such all-natural brand that’s living up to consumer expectations, one step at a time.
“It’s almost as if we’ve circled back to the medieval times, where there was purity in what we ate, what we drank, and what we utilized. Imagine a scenario where nature provides us all, from cleansing ingredients to detoxifying elements to unprocessed foods, that’s what we as a people are chasing and accepting today. This is where BioTrust fulfills consumer expectations,” says Joel Marion, founder of BioTrust, a fitness, and nutrition company born out of a desire to offer authentic and honest products that always place ‘consumers first.’
What started as a one-room venture between two budding health enthusiasts, has now translated into a success story of 15 million plus products being distributed to families worldwide. From responsibly using sourced ingredients to a strict no junk policy, BioTrust has kept its promise alive, and this reflects in its growth journey. BioTrust keeps its consumers updated on all company developments and any product-related research and development through its informative blog, events, and newsletters. The idea is to be as transparent and honest in its dealings and consider each consumer as a partner, not as a profit provider. Through its charitable missions of ‘no kid hungry’ and ‘make-a-wish’; BioTrust makes generous donations to fulfill basic needs of millions worldwide.
Joel reiterates to us the importance of our mindset when it comes to leading a healthy lifestyle. “While the cause of the disease remains the same, the cure or preventive approach keeps adapting to the time. In other words, while an unhealthy lifestyle is still the cause of most diseases, natural therapy, natural foods, etc. (which is today’s trending preventive approach) keeps changing as per the times.”, says Joel.
People like Joel echo the thought and assert that “Eating healthy and being healthy is the only way forward and hence, we choose to spread the message that the future is healthy,” in the hope that many across the world join the bandwagon of holistic and healthy living.