Content Marketing is all about strategically creating, curating and distributing valuable content that generates effective customer engagement, boosts brand awareness and garners positive customer actions. As of 2019, Instagram is the favourite hangout for millennials with over one billion active monthly users. Currently, it is the top social media platform for content marketers for sharing videos, images, stories to build loyal followers and fanbase. Instagram influencer and social media strategist, Joey Hickson has over 20 Million followers on Instagram spread across his three accounts @joey, @Singers and @LMAO. Integrate Social Group CEO has built this huge network and has some content marketing tips that are truly groundbreaking.
For any content marketing or social media expert, it is easy to build the initial 10k to 20k followers, however, after that most hit a plateau. To avoid the halt, Joey suggests that marketers must start networking with pages of the same size and create ‘share for share’ or engagement groups. It sends maximum exposure to your content whether video, image or text.
Another important content marketing tip to drive visitors consistently to your content is by integrating email marketing and your content marketing strategy. Your landing pages must have subscribed tabs where the visitor’s opt-in to receive daily, weekly or monthly email newsletters. Each time you create new content or recycle the old one, you can project a certain number of views from your email marketing campaigns.
Content marketers know the importance of hashtags; however, these generate unprecedented results when used correctly. “Hashtags help you reach audiences that you wouldn’t be able to reach otherwise. Try to use 3-10 hashtags that are common but not generic. I recommend posting them as the first comment rather than in the post caption, so it’s not as in-your-face. If your prompt engagement and use appropriate hashtags, your account should grow organically,” adds Joey.
On the other hand, local businesses can use the power of location-specific hashtags, as well as Facebook and Instagram local ad targeting. These two techniques bring in the desired results for the content marketing efforts of brick n mortar stores, local service providers as well as event organizers.
Joey states that there’s no shortcut to great content. Businesses, brands, artists or influencers must adapt to creating valuable content to stay relevant in the long haul. You must deliver the content on your landing pages, which you promise on your social media handle or ad. Content marketing is bound to fail if you follow a click-bait strategy.
Joey Hickson’s @LMAO feeds viral content that is comic, witty and funny. The account boasts of a whopping 9.3 million Instagrammers fanbase. @Singers leverages user-generated content from singers and artists and has a splendid 6.9 million followers. With Joey’s content marketing and social media expertise, these pages witness 500k+ story views daily and acquire content that gets viral instantly.