Apple iPhone X Sets New Standard

The iPhone X is available in almost every country on the planet. In Thunder Bay you can get your iPhone X at Tbaytel
The iPhone X is available in almost every country on the planet. In Thunder Bay you can get your iPhone X at Tbaytel

The iPhone X is available in almost every country on the planet. In Thunder Bay you can get your iPhone X at Tbaytel
The iPhone X is available in almost every country on the planet. In Thunder Bay you can get your iPhone X at Tbaytel

Cupertino, California — “iPhone X is the future of the smartphone. It is packed with incredible new technologies, like the innovative TrueDepth camera system, beautiful Super Retina display and super fast A11 Bionic chip with neural engine,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone X enables fluid new user experiences — from unlocking your iPhone with Face ID to playing immersive AR games, to sharing Animoji in Messages — it is the beginning of the next ten years for iPhone.”

The new iPhone is now available in Canada for purchase. The iPhone 8 and 8plus have been on the market for some time and are available from Tbaytel and other providers and re-sellers.

The new product announcements were made at the new Steve Jobs Theatre in Apple’s new headquarters. The event was streamed live to a global audience.

Apple says that the “iPhone X, the future of the smartphone, in a gorgeous all-glass design with a beautiful 5.8-inch Super Retina display, A11 Bionic chip, wireless charging and an improved rear camera with dual optical image stabilization. iPhone X delivers an innovative and secure new way for customers to unlock, authenticate and pay using Face ID, enabled by the new TrueDepth camera.

“For more than a decade, our intention has been to create an iPhone that is all display. The iPhone X is the realization of that vision,” said Jony Ive, Apple’s chief design officer. “With the introduction of iPhone ten years ago, we revolutionized the mobile phone with Multi-Touch. iPhone X marks a new era for iPhone — one  in which the device disappears into the experience.”

The beautiful 5.8-inch Super Retina display is the first OLED panel that rises to the standards of iPhone, with stunning colors, true blacks, a million-to-one contrast ratio and wide color support with the best system-wide color management in a smartphone. The HDR display supports Dolby Vision and HDR10, which together make photo and video content look even more amazing. The addition of True Tone dynamically adjusts the white balance of the display to match the surrounding light for a more natural, paper-like viewing experience.

The new 7-megapixel TrueDepth camera that enables Face ID features wide color capture, auto image stabilization, and precise exposure control, and brings Portrait mode to the front camera for stunning selfies with a depth-of-field effect.
iPhone X also features a redesigned dual 12-megapixel rear camera system with dual optical image stabilization. The ƒ/1.8 aperture on the wide-angle camera joins an improved ƒ/2.4 aperture on the telephoto camera for better photos and videos. A new color filter, deeper pixels, and an improved Apple-designed image signal processor deliver advanced pixel processing, wide color capture, faster autofocus in low light and better HDR photos. A new quad LED True Tone Flash offers twice the uniformity of light and includes Slow Sync, resulting in more uniformly lit backgrounds and foregrounds.