First-Year Marketing Students Host ‘Upcycled’ Market Days

First-year business students are hosting the Enterprise Challenge Market Days this week as part of their marketing class and in support of the Emergency Student Food Bank.
First-year business students are hosting the Enterprise Challenge Market Days this week as part of their marketing class and in support of the Emergency Student Food Bank.

First-year business students are hosting the Enterprise Challenge Market Days this week as part of their marketing class and in support of the Emergency Student Food Bank.
First-year business students are hosting the Enterprise Challenge Market Days this week as part of their marketing class and in support of the Emergency Student Food Bank.

THUNDER BAY, ON – First-year students studying marketing in the Business Accounting, Fundamentals, Human Resources and Marketing programs at Confederation College are hosting Enterprise Challenge Market Days this week. Each day, students are selling products that they have created by upcycling or repurposing unused materials.

Proceeds from the week-long sale will be donated to Confederation College’s Emergency Student Food Bank. Since 2013, students have contributed $8,000 through the Challenge.

Products range from Christmas ornaments, jewellery and home décor to clothing, pet products and wood crafts. 24 student groups have set up shop for the week, selling to the College community. The public is also invited to stop in and do some holiday shopping. The market, which started Monday, will remain open until November 25 from 9:00 a.m. to 3:00 p.m. each day in the Shuniah Student Lounge and outside the Ryan Hall Cafeteria.

To successfully complete the Enterprise Challenge, each student was required to first develop their own individual code of ethics, inspired by the seven Grandfather Teachings. Students then worked together in teams to create a basic marketing plan, manufacture a new product using repurposed or upcycled materials and promote the sale of that new product.

“Through the Enterprise Challenge, our students see their plans and ideas come to life, which gives them the opportunity to gain a practical understanding of the principles we teach,” said Erin Oner, Program Coordinator and Professor for Business Marketing at Confederation College. “The experience emphasizes the significance of sustainability and social responsibility in business and enables students to support their peers through the donation to the Emergency Student Food Bank.”