FORT FRANCES – NEWS – Fort Frances adopted a new “Boundless” community brand
“What are we in the future? We are more than a mill town,” said Mayor Roy Avis as he spoke to the Council Chambers April 14 as a new community brand was adopted by Council By-law.
The process of creating a new identity aligned with a strategic vision of strengthening Fort Frances’ role as the industrial capital of Northwest Ontario began with the selection of Twist Marketing to complete a brand strategy, new logo, and marketing concepts.
Chris Fields (Twist Marketing) began working with the Economic Development Committee in the Fall of 2013. Arriving at the brand identity involved a process of reflection, review and research over the past six months.
The Town of Fort Frances Economic Development Advisory Committee has led the branding development and will continue marketing efforts for our community, while working closely with community groups and Town divisions. Specific initiatives have been identified that will forward the vision of the new identity include; the Rainy Lake Market Square, the Border Tourist Information Center and the redevelopment of the Town’s website to better attract new residents and investment.
“The identity that we adopt today is more than a new logo; it is the promise of a new spirit in our community, and the pursuit of economic diversification and jobs. This is just the beginning of our ambitious story, and much is yet to come,” added Mayor Avis.
The colours green and deep grey describe Fort Frances as the meeting place between the wilderness landscape and industrial center. The wings of the bird which has been interpreted as either an eagle or a phoenix are the F’s from Fort Frances. The bird is stretching to take flight. The word Boundless describes our human spirit of entrepreneurship and opportunity.
“A Brand gives Fort Frances a sense of identity. It bonds us all together forming a unified body that will enhance economic progress. It is our future!” Gary Rogozinski, Fort Frances Economic Development Advisory Committee Chair.
The Town of Fort Frances is located on the American Canadian border in the forests of Northwestern Ontario. It serves as a regional service hub. A center for manufacturing, it boasts both the most affordable industrial land and the lowest cost hydro prices in Ontario.