Black Friday was Electronic

The real-time Adobe Dig­i­tal Index results are in: Online shop­ping trends indi­cate that con­sumers took full advan­tage of their mobile devices to “shop on the sly” on Thanks­giv­ing Day and “omnishop” while in stores on Black Friday.
The real-time Adobe Dig­i­tal Index results are in: Online shop­ping trends indi­cate that con­sumers took full advan­tage of their mobile devices to “shop on the sly” on Thanks­giv­ing Day and “omnishop” while in stores on Black Friday.

The real-time Adobe Dig­i­tal Index results are in: Online shop­ping trends indi­cate that con­sumers took full advan­tage of their mobile devices to “shop on the sly” on Thanks­giv­ing Day and “omnishop” while in stores on Black Friday.
The real-time Adobe Dig­i­tal Index results are in: Online shop­ping trends indi­cate that con­sumers took full advan­tage of their mobile devices to “shop on the sly” on Thanks­giv­ing Day and “omnishop” while in stores on Black Friday.

ARLINGTON, Va – Were you one of the millions of ‘Black Friday” shoppers? If you were, chances are you now have new electronics. Record sales on Black Friday are demonstrating the growing consumer demand for sale prices on their favourite gadgets.

Adobe Dig­i­tal Index mea­sured dual online sales records for Thanks­giv­ing and Black Fri­day, which saw 400 mil­lion vis­its dur­ing the two-day period. The increase in Thanks­giv­ing online sales sur­passed last year, break­ing the billion-dollar mark at $1.06 bil­lion, with actual spend­ing up 18%. No lag­gard, Black Fri­day reached a record of its own, with actual spend­ing jump­ing to nearly $2 bil­lion ($1.93 billion)—up more than 30% YOY.

Adobe reports, “Last year, sales started pick­ing up online at 9 a.m. ET on Black Fri­day. This year things began ramp­ing up three hours ear­lier as a result of increased in-store mobile shop­ping and new strate­gies that staged releases of ‘door-buster’ pro­mo­tions through­out the day. With in-store shop­ping hap­pen­ing early in the day on Thanks­giv­ing, con­sumers appeared to head home ear­lier and con­tinue shop­ping online. Online shop­ping peaked between 11 a.m. and 12 p.m. ET on Black Fri­day, when retail­ers pulled in $150 mil­lion in a single hour”.

Black Friday sales were up massively this year.
Black Friday sales were up massively this year.

The Consumer Electronics Association is reporting “Over half of U.S. adults who shopped through Friday, November 29 and bought consumer electronics, did so online, a 10 percentage point increase over last year and a new record.

These are the interim results from the Consumer Electronics Association’s (CEA)® annual Black Friday Survey

Among the 35 percent that bought a consumer electronics product through the weekend, tablets (29 percent) have been the most popular electronic device purchased. Headphones (24 percent), video game hardware (21 percent), smartphones (19 percent) and laptop/notebook computers (17 percent) were the next most commonly purchased consumer electronic products during the first two days of the long, holiday weekend.

Almost 39 million U.S. adults shopped on Thursday, Thanksgiving Day, an increase of more than 10 million shoppers from last year. The weekend isn’t over yet. Shopping intentions for Cyber Monday are the highest they have ever been in three years with roughly 18 percent of consumers planning to continue the Thanksgiving shopping weekend.

“Consumers appear to have responded to retailers’ strong push to get them in the stores and online early this year,” said Shawn DuBravac, CEA’s chief economist and senior director of research. “The dust is still settling, but early indications point to a weekend of record-breaking online sales and a healthy appetite for key tech products.”

CEA predicts 126 million U.S. adults will have shopped through Monday of the 2013 Thanksgiving weekend. Once again, tech was second only to clothes as the most popular item purchased this weekend, with toys rounding out the top three. Through Friday, 66 percent of those shopping purchased clothing, 35 percent say they bought electronics and 32 percent say they bought toys.

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