Red Cross Starts Campaign

High River Flooding
High River Alberta - Serious flooding

Red Cross
Red Cross Relief Workers being briefed in Alberta

Annual Red Cross Fundraising Campaign Kicks Off

THUNDER BAY – The Canadian Red Cross is starting a campaign to raise needed funds for communities across Canada. The campaign is running with retail giant Walmart. “Walmart Canada is proud to be the Canadian Red Cross’ leading corporate sponsor. We’re committed to helping Canadian families in need and our partnership with the Canadian Red Cross allows us to lend a hand when disaster strikes.  We are always standing by, ready to assist the Canadian Red Cross to ensure Canadians get the help they need when they need it the most” said John Lawrence, director of corporate social responsibility for Walmart Canada. “All funds raised through this campaign remain in the community where they’re donated to help local families should a disaster occur.”

Red Cross helps during disasters

High River Alberta Flooding
High River Alberta is about 80km south of Calgary

The Red Cross helps during major disasters, but also during disasters that impact individuals. Here in Northwestern Ontario, families impacted by the flood were helped, but also families how have been impacted by home fire, or other disasters. It was the Red Cross who got on the ground in Attawapiskat when the community was in need.

Walmart Canada announced today its stores across the country are raising funds to support Canadian Red Cross domestic disaster preparedness and response.  The annual campaign, which runs fromAugust 1 to August 25 in Walmart stores from coast-to-coast, is expected to raise millions of dollars.

During the three-week campaign, customers are invited to make a $1 donation to the Canadian Red Cross at the checkout.  Walmart will generously match customer donations, up to $2,000, at each of its stores. Since 2003, Walmart Canada has donated and raised more than $21 million to support the Canadian Red Cross, including more than $2.8 million in 2012 alone.

“Walmart is one of the first corporations to contact the Red Cross following a disaster,” says Tim Hoswitschka, director of national corporate relations for the Canadian Red Cross.  “From recent flooding in Western Canada to the train derailment in Lac-Mégantic, Walmart is always ready to support our efforts by offering in-kind goods, collecting funds, making corporate donations and offering a helping hand from its associates.”

This year, with support from Walmart, the Canadian Red Cross is using Facebook to encourage household disaster preparedness through the launch of a new app.

The free Red Cross preparedness calculator app, available through www.facebook.com/canadianredcross, allows users to create a customized list of items required for a household emergency preparedness kit to meet the needs of their family in a disaster. It is the first app of its kind developed by the Canadian Red Cross.

Money raised through Walmart’s annual fundraising campaign will help provide urgently needed support to Canadians affected by disaster.  This assistance includes important relief items, such as blankets, food, shelter, and the training and equipping of local volunteers.

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